About Us

A leading provider of strategy and technology for 50/50, sweepstakes and Catch the Ace we work with more than 500 charities worldwide, including some of the most iconic brands across the sports and not-for-profit landscapes.
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Clients include partners across the NFL, MLB, NHL, NBA, MLS, NLL, CFL, & NCAA as well as NASCAR events and PGA tournaments, as well as charitable organizations such as the Special Olympics, United Way Worldwide, hospitals, humane societies, hospices and more.

Our staff is passionately committed to philanthropy, each contributing time and money to numerous causes each year.

800M+

Funds raised on our platform

500+

Raffles run across three countries

10

years in business (and counting)

Our Team

Daniel Lewis

CEO

Daniel Lewis is the CEO of Ascend and the Managing Partner of Orange Capital Ventures, a private equity fund that owns Ascend.

Shivani Anand

General Counsel & Corporate Development

Shivani Anand manages Gaming Nation’s legal matters in Canada and the U.S. as well as the company’s regulatory compliance. Before joining Ascend, Shivani provided due diligence services to clients of Deloitte.

Ken Cook

CRO

Ken Cook leads the sales and customer success teams. He is responsible for his team’s delivery of outstanding results for our customers over our various fundraising solutions across North American sales, customer success, and strategic partnerships.

Dan Libro

CPO

Dan Libro oversees the product and marketing teams at Ascend. This includes the implementation and integration of all products and services under the Ascend umbrella.

Jason Little

VP of Business Development

Jason Little oversees all business development functions for Ascend, this includes all new relationship opportunities and strategic directions for the clients.

Blair McGibbon

CFO

Blair McGibbon is responsible for all aspects of finance operations, including risk management and council to the CEO, board members and senior management.

Tony Warwick

Tony Warwick is the MD of the UK business and responsible for all aspects of business planning, strategy and customer delivery across sports and non profit clients.

Shonari Knibbs

VP, Technology

Shonari Knibbs leads our technology and development teams, and is responsible for building and maintaining our best in class fundraising solutions & platforms.

Dan Tanenbaum

Chief Innovation Officer

Dan Tanenbaum is responsible for delivering new and innovative ways for the Not For Profit sector to raise a significant amount of money through our various proprietary technology platforms.

We're as invested as you in the success of your campaign

Read our Case Studies

"The return from this 50-50 program will be the lifesaver that each of our independently operated member clubs need and will result in a healthy return to sport for our youth participants across Ontario."

Stephen Chenier

Ontario Curling Association

“Right from the start we received excellent customer service from Ascend. They have a great team that works with you not for you and we could not be happier with the results!”

Brandon Osborne

Windsor Regional Health Foundation

“Catch the Ace is helping the OFAH achieve two priorities: online engagement and online fundraising. The game is exciting and Ascend is so easy to work with to increase support for our conservation cause.”

Robert Pye

Ontario Federation of Anglers and Hunters

”Working with Ascend has been a great experience. I have very high expectations for myself when it comes to building out programs and must admit I was impressed with the quality of work and effort put in by the Ascend team – especially their web designers.”

Monica Leyba

Arizona Humane Society

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